Some names in television quickly become household names for an entire nation and, sometimes, the entire world. Usually these are the names of the faces we see on television or hear on the radio, such as supermodel Heidi Klum. But few people realize that, with as much talent and drive as Ms. Klum must possess, there are other people behind the scenes who help celebrities reach their full potential and take advantage of the opportunities that come their way. These are the people who truly make celebrities succeed by guiding them through their career and help them navigate the intricacies of becoming a household name. These people are talented connectors and brand management experts with a special talent to add value to products, idea, and people. Desiree Gruber is one such person.
As founder and CEO of Full Picture, a production house, brand management, public relations and personal branding enterprise, Ms. Gruber has been able to help celebrities exploit their talents to their fullest extent, as well as help media and business projects take shape and become smashing successes. Apart from Project Runway, Ms. Gruber has also participated in the production of the world famous Victoria’s Secret Fashion Show. For her work as an executive producer on Project Runway, she has been nominated eleven times for the Emmy awards and is the recipient of over twenty awards in the media business.
Desiree Gruber DGNL ventures is her latest business project, aiding startup companies grow and achieve their full potential.